Why use a transcriber to create your video subtitles?
It’s no secret that video content provides excellent return on investment. But what if you could grow this return and reach an even bigger audience?
Subtitling is a simple way to increase video reach and engagement. 85% of Facebook videos are watched without sound* so it’s a mistake to think otherwise. These people are watching on public transport, sitting in a dentist’s waiting room or killing time waiting for a friend in a restaurant. Let’s face it, we’ve all glared at the back of someone’s head for disturbing us with their sound on!
Adding subtitles to your video allows more people to watch it. They add a level of flexibility and convenience, making your content easier to consume. Subtitling also makes your video more accessible to people with hearing impairments and audiences that might struggle to understand accents and dialects.
If you’re investing in video production you’ll want to maximise your return, so grabbing people’s attention is key. Subtitles can capture your audience by using relevant words and phrases in the subtitles. In fact, 91% of videos with subtitles are watched right to the end compared to 66% without subtitles**. Words in subtitles also help your video to be found by search engines.
How to add subtitles to your video
There are a range of tools available online that automatically add subtitles to your videos. Some are free, others paid. The quality of the end result varies massively.
For organisation that want to maintain high standards of content, there really is no substitute for using a human being to watch the video and write the subtitles for you.
Benefits of using a professional transcriber for subtitling
Accuracy and understanding
Automated subtitling software uses robots to scan your video and create the subtitles, which can lead to a variety of errors. A professional transcriber will take time to understand the context and tone of the video, sense-checking against this as they go.
Avoid costly errors
Humans have a much stronger grasp of spelling and grammar. Online subtitlers can easily mistake words. How many times have you read ‘bare with me’ in place of ‘bear with me’? Imagine the embarrassment to your business if mistakes like this were missed.
Explain noises with captions
Robots cannot understand visual activities or sound effects happening in the background of your video. A transcriber will describe and explain every laugh, cry or knock at the door and include these in your video transcript.
Fast turnaround
Whilst automated online services offer a quick response, transcription services have an experienced pool of transcribers at their disposal so a competitive turnaround time is often possible.
Why waste precious time learning how to auto-caption a video when you can ask someone else to do it in minutes? Just pick up the phone and call 07786 271871 (or fill in the form below) and ask us for a quote. We’ll never ask you to ‘bare with us’!
Sources:
*https://www.forbes.com/sites/stephanieburns/2020/06/09/how-to-reach-millions-on-social-media-with-these-simple-tweaks/#6cdaa6572035
**https://www.socialmediatoday.com/news/video-marketing-statistics-for-2020-infographic/566099/
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Transcription: DIY or Outsource?
I became a freelance virtual PA over 10 years ago. Previous to that I had worked as a senior level PA within many large organisations, but I decided to take the plunge into self-employment, hoping there would be enough work to keep me busy…and I’m glad to say there has! In recent times I have been increasingly busy, which is great, but it has also surprised me in some ways.
Why outsourcing is more cost effective for Solicitors
It’s that time of the year when my solicitors are considering cover while their secretaries are away on holiday.
We have been receiving lots of enquiries from solicitors looking to outsource projects from typing up witness statements, telephone attendance notes, file notes, letters, letters of appointment, emails, file opening forms to looking after your diary, internet research and proofreading.
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